The MIT Moderns


Explore modernist graphic design through the important contributions of the MIT Office of Design Services in the 1960s-1980s, one of the most innovative design practices of its time in the country. What came to be known as the “MIT Style” relied on bold geometric forms, striking typography, and contrasting planes of color.

Working for academic and administrative departments across the Institute, designers Jacqueline Casey, Muriel Cooper, Ralph Coburn and Dietmar Winkler developed a new visual language and a recognizable graphic identity for MIT. Their work redefined how the Institute was perceived as an educational institution, and enhanced the reception of modernist design within MIT.

All of the posters on view are from the MIT Collections. 

Jacqueline Casey, Big Drawings, Poster, offset.